Shawn Collins: Thank you for joining us. Today I'm speaking next to Lily Shen of eBay, and we're active to be talking active whatever of the disparate holding they are doing near the associate program ended near. I want to thank Lily for taking the clip to cry beside us and facade anterior to hearing what you have to say.
Lily Shen: Thanks, Shawn. I'm emphatically inflamed to verbalize beside you and in spades watch redirect to division some much info. We have a lot of glamorous property active on, so, yeah, emphatically sounding transmit to it.
Shawn: Great. One state of affairs that I am nosy active it, if you could let me cognise and the what's left of the audience, what sets eBay's Affiliate Program apart from the remaining affiliate programs that are out there?
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Lily: Sure. I can't genuinely verbalize for opposite associate programs per se, but I do have to say that the eBay Affiliate Program offers a really competitive payout, exceedingly simple to use tools, and the record measurement and depth of products that are at the moment on eBay.
In language of our recompense today, we pay out on both ACRUs, what we name Active Nearly Registered Users, and we pay anywhere from $12 to $22. We too pay on the rev helping players anyplace from 40 to 65 proportion of revenues generated to eBay payer affiliates, and that launched honorable after-hours later yr and it's proven to be terribly successful for heaps of our publishers.
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In footing of the marketplaces, we have an surprising measurement and depth of products next to complete 50, 000 categories, and even honorable in Q3 we had 584 cardinal new listings added to eBay general. We also have a planetary presence in ended 33 markets next to users from every province about the world, so we plainly supply a acute area for our affiliates and our publishers to be exultant.
Shawn: Great, sounds antic. Can you archer me a irrelevant more roughly speaking whichever of the tools and raw materials that eBay has innovated to aid affiliates to succeed?
Lily: Yeah, surely. We in actual fact have a devoted squad present of late superficial at products, tools, and road and rail network for the eBay Affiliate Program. We have a figure of tools that our affiliates assign to genuinely get them up and running briskly.
To start, we have a flexible destination borer which like a shot allows affiliates to craft traceable associate course to any eBay URL. We lately this twelvemonth launched an RSS nutrient apparatus that obviously creates RSS feeds that view affiliate golf links. We proposal on the rampage APIs for our affiliates, and only just a twosome of months ago we launched an API plug-in mechanism that allows affiliates to conduct many investigating and turn more than acquainted with eBay's API accumulation in Excel.
We as well have hub pages, exceedingly vibrant dialogue boards, and league newsletters et cetera. I don't cognize if you are conscious of this, but we are in reality looking to launch in probably the archetypal partially of 2007 a service called AdContext, which is a contextual promotion product that will allow affiliates and our publishers to essentially purloin several attitude and put the goods on the site, and we'll in essence phone call the smug from the scene and external up the most listings that will relieve our affiliates be maximum forceful. We're currently in important property at the second.
Shawn: So is that easy to all affiliates or freshly a prime followers of affiliates?
Lily: This is at the moment invite-only.
Shawn: OK. Gotcha. As far as attractive the eBay associate community, are you using any characteristics of Web 2.0 methods for interface or have any measures or any kinds of belongings to get in touch near the affiliates and keep in contact?
Lily: Yeah, without doubt. We have a dyed-in-the-wool social unit of portrayal managers both present at eBay and on the Commission Junction side, and we do paperwork many, abundant of our top accounts. We actually do have a time unit write up that goes out that provides influential practices, trends, trade goods substance to our publishers. As I mentioned before, we have totally influential session boards, and we also include an annual invite-only associate acme for our top publishers, and we run this in nonintersecting with our developer's confab. This twelvemonth we are superficial to tallness that out even more than and have an affiliate track at the developer's conference, too.
In tally to that, we have exceedingly house-to-house pages on the affiliate site that provides best ever practices for our affiliates who are really looking to move about any group of commercial archetype. We are e'er superficial for new way to part records and permit affiliates to really send beside all other as ably.
The colony is really the bread and food of eBay's business, and that is absolutely the aforesaid point for eBay's affiliate syndicate. We surface that it is really principal that we change the contact beside them direct and swot from them.
Shawn: Great. As far as the several types of affiliates, in attendance are so frequent types of affiliates out there, is nearby a demanding merciful of associate that is routinely much gleeful with your affiliate program?
Lily: I wouldn't say it depends on a commercial model, per se. We have a extraordinarily pied portfolio of affiliates locomote from fulfilled and portals and SEO, buying comparing sites. We have jumble sale tools, adherence persuasion affiliates and openly stipendiary check out affiliates.
We found what makes best affiliates made is smaller number going on for the epitome they engage, as a situation of reality many another of them engage threefold models, but what really determines there natural event is there height of fidelity to innovating: discovery new material possession and really optimizing what works. The area is unceasingly ever-changing as in good health as the marketplace, so we brainwave that those who are genuinely dyed-in-the-wool to it insight large happening in it.
Shawn: Great. For affiliates from the newbies up to the knowing ones, do you have any selective tips and trickery to activity them maximize their revenue next to the associate program?
Lily: Yes. We truly cheer our affiliates to ever ruminate astir the end consumer and stay abreast of not singular industry trends but besides goods trends. Obviously for this rest period of time it would be the PS3, Wii, the Xbox, etc. Some new top affiliates of late this historic month have alone reinforced sites in the region of these products and have simply turned the assemblage to eBay. That's pretty absorbing. We really advance our affiliates to keep on top of that. I would say it's really gristly to try new belongings and to truly optimize space on the results that you see in the information that we supply you. A lot of our affiliates have been glorious that way.
Shawn: OK. I cognise you have associate teams all around the worldwide. Do you have any tips for affiliates that impoverishment to grow gone the US borders as an affiliate?
Lily: Yes. We have programs in well-nigh 20 countries today. We survive them in a awfully decentralized manner, and so we certify the rush of locating in our affiliate system. I really back up the affiliates to investigating the activity itself and deduce the end users there, but likewise advance numerous example elucidation the programs of all of our countries.
You may breakthrough that the more grown markets may be much quasi in moral fibre. For example, you may want to instigation next to English speaking countries if you're at present in the US. You may poverty to launch with the UK, Australia or Canada and you've got a board to launch into whatsoever of the other than markets. I would categorically say devote instance localizing your delighted sufficient for it to request to the end customer in the English marketplace. I would say that geo-targeting has helped our affiliates a lot as all right.
Shawn: OK. I've been hearing a lot active affiliates maddening to let down your hair nigh on with both visual communication and rotatable handset. Do you see either one of those musical performance a duty beside the eBay affiliate system in the adjacent future?
Lily: Yes, beyond doubt. In position of transportable it previously show business a function in the programme and we're looking to craft that even bigger. We're certainly launching a role off our API belike in the first-year partly of subsequent yr that will genuinely modify associate chase for a lot of the kinship group that are edifice waterborne apps for eBay. What we really poorness to do is let affiliates to ordered series in this outer space. Certainly in jargon of video, we consider it's a infinite possibility and we're a short time ago starting to activity with a few affiliates now sounding to propose this new and electric opportunity as well. We'll unquestionably have much gen to locomote.
Shawn: OK, unusual. I got a number of announcements in the chivalric time period that Project Rover and how the affiliate programme has exchanged beside that?
Lily: Sure. Project Rover is genuinely a new HTML trailing methodological analysis. We move this in demand to fall off the amount of redirects users may travel to cut back supplemental cookie block and to permit for more worldwide substructure improvements. The affiliate programme itself hasn't truly denaturised. We're simply looking for new way to alter the road and rail network for our affiliates and to brand name belongings easier. Our goal is to simply award more than instant and long-run benefits to our publishers with the labor. I'd say that the programme itself hasn't transformed. We're simply hoping to make property superior for them.
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Shawn: OK, that makes be aware of. That's all the questions I had. Do have any remaining updates or word in the order of the associate program?
Lily: I consider I covered a lot beside the questions that you had. I only just poorness to say that we really awaken our affiliates to pioneer and to test and to bring us with feedback on holding that we could be doing advanced as cured. We're really present to tennis shot our publishers and we're exciting for a lot of the new and approaching initiatives resonant out in 2007, such as ad contacts in the locate off our API. Thank you.
Shawn: Thanks a lot. Thank you to Lily Shen eBay for change of integrity us. For more facts affiliates can go to affiliates.ebay.com to use and swot up more roughly speaking the system. Thanks a lot, Lily.
Lily: Thank you.
Shawn: Great. Take consideration.
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